As Seattle’s Best Coffee approaches its fifth year in the Irish market, ARYZTA continues to support the brand, with a recent national outdoor and radio advertising campaign introducing their new tag line ‘Smoothly does it’.
The campaign strategically targeted outdoor locations including current customer sites. Radio ads could be heard across a large number of countrywide and regional radio stations with a particular focus on morning drive time to hit that coffee consumers ‘sweet spot’.
With over 200 coffee sites in Ireland through Spar, MACE, Londis and XL, ARYZTA will continue to build brand awareness throughout 2020. Plans include targeted sampling, sponsorship and trade events as the brand celebrates five years of bringing deliciously smooth coffee to Irish customers.